Readers with good memories may remember that I did a guest post here at the Shell Case following last year’s Spots the Space Marine firestorm, in which Games Workshop unceremoniously killed its central Facebook and Twitter accounts.
Sadly, I am here (now as a staff writer) to share similar news. It seems that Forgeworld, Black Library, Digital Editions, and the Warhammer World social media accounts have all up and disappeared. Individual store’s Facebook accounts, however, remain.
First they took away their @VoxCaster account on Twitter, then their Facebook page, but now Forgeworld!? Sirs, you have gone too far. I want to ogle your very lovely plastic crack (especially Horus) and you’ve now taken away two of my three main places to see your new releases.
You must be mad.
I’m a busy woman, I rely heavily on my newsfeeds to give me all my miniature-related news (and, let’s be honest, my “real” news, too). Who’s going to feverishly check your website for updates? Very few people. Word will still spread (across social media!) about new releases, but not as fast or as far as it does when people get it directly from your social media outlets.
I simply refuse to believe that a company as large as Games Workshop, as profit-motivated, doesn’t know how stupid this is. Every company under the sun is trying to leverage social media to reach more people and make more money.
What made Games Workshop choose to disengage from what is essentially free advertising and publicity? There must be some reasoning behind it. Even if it’s as simple as a sad attempt to avoid further ire from the community.
I honestly, naively hope that this is just a temporary move while they reshuffle their website (or websites). But my doe-eyed optimism has been crushed by Games Workshop before. As this was all done without a word or hint of happening, it seems a permanent maneuver to me.