Is the Hawk becoming a Turkey?

Resin scenery is finally available to pre-order on the Hawk Wargames website. Having seen the real deal when I was invited to Hawk HQ for playtesting I was excited for DzC gamers. Despite my misgivings about Hawk’s truly shameful pricing policy the models are ace, the game – once you’ve deciphered the rulebook – is good and the scenery did look superb.

Sadly however, all my misgivings immediately bubbled to the surface when I saw the prices. £7.50 for ten wall tiles. This may not seem that much but they’re only 36mm wide by 21mm high. Ten tiles will not make a building of note. And roof tiles and accessories are separate.

Anyone who plays Games Workshop games is no stranger to high prices but I’m starting to wonder what Hawk Wargames are up to. Army deals that start at £68 with very little of the good stuff in them and the bigger better army deals are on available on the Hawk Wargames website and they are no better on the value for money stakes. The Metropolis pack was what we used for our playtest game. More or less anyway, some of the buildings didn’t have backs to them but in terms of board space that’s what we used. It covers a 4×4 board but it doesn’t fill a 4×4 board. To play the game as it was intended you’d need a Metropolis pack and, at least, a City Pack.

On the plus side the scenery does look gorgeous when it’s painted up but £740 for enough scenery for a 4×4 board? I mean are they fucking high? As they seem to thing they have the muscle of Games Workshop let’s use them as a comparison. Specifically Forge World. Specifically the Forge World Zone Mortalis board set. It costs £350 for a 4×4 board that’s modular. And that is an absolute shit load of resin. So for less than half the money for 15 buildings for DzC you can get a fully pimped 4×4 board. From Games Workshop. The most expensive wargaming company ever.

Or are they? I’m really concerned that Hawk Wargames have lost touch with reality a little bit. They’re in a full tilt blind rush to pay off their investor and simultaneously expand the business (plus pay off all the unplanned expense of increasing production) that they seem to think that gamers will blindly pay that kind of money. Now I’ve been in wargaming long enough to know that there are some people who will happily part with £740 for scenery, and good for them, but for the vast majority of gamers scenery is an after thought and something they will but would rather not spend money on.

Personally I love a good bit of scenery. I’ve got enough 40k buildings to fill and 8×4 board and I’d happily get more. But it only costs me £70 for an Imperial Sector, which is crammed full of plastic, will fill a 4×4 board and I can build it how I like. And it’s not made of one of the most expensive resin blends going. I completely understand why Hawk Wargames felt the need to cast their models the way they did. The detail is stunning and they’re robust. But they need to be stunning and robust. Scenery just doesn’t. Again, a lovely bit of a scenery really sets off a board and there’s no denying that the photography in the DzC rulebook is stunning; however it seems crazy to cast scenery, that just sits there, out of the same stuff. I also suspect that Hawk are attempting to squeeze the same margin out of scenery as they are their models. Which, again, is mental.

The laughable thing is that because the tiles are so thin they have to be mounted on something like foam card anyway. Which makes me  think that perhaps a cheaper grade resin cast in blocks so it’s stackable may have been the smarter move. I also suspect it would have been cheaper too.

Between a shocking lack of planning leading up to launch, over priced models, over priced scenery, an iffy rulebook and a pervasive arrogant indifference since the game release I’m deeply concerned about Hawk Wargames. I can’t decide if it’s greed, over ambition or because they want to pay the bills. I have no idea but there’s already striking similarities between Hawk and Games Workshop both in attitude and pricing structure. And I’m not one to defend Games Workshop and how they do things but at least they have share holders cracking the whip and setting targets the business has to meet.

For a company that claimed to have had its roots in the community, that allegedly puts the community first they seem to be completely out of touch with what is reasonable and what is reasonable for the money. The one good thing that’s come out of this though is that it’s made me realise that GW isn’t all that bad and actually a realm of battle board for £175 isn’t comparatively bad. And I’d still have enough money to buy 2 Imperial Sectors (£140), the 40k rulebook (£45) a Codex Space Marines (£25) Mega Forces (£300) to play on it and I’d still have £55 to spend on some glue and paint.

Obviously you don’t have to spend that much. Obviously you can buy fewer buildings and obviously I’m taking the most expensive as an example. But only because I know that gamers are realistically going to need that many buildings to get the most out of the game because it was designed to be played, primarily, in dense cityscapes. With so many awesome games already in a very flooded market. With Spartan and even Games Workshop able to match the quality of design and (most of the time) casting but for a better price I don’t see where Hawk Wargames expects to go. But a tweet I saw earlier today summed it up rather well for me, which read;

‘so just seen the price of the @HawkWargames resin buildings. Think I will keep my paper buildings’